Klaviyo Setup, Lifecycle Content & Deliverability

• Build, optimize, and maintain automated email/SMS journeys (onboarding, waitlists, referrals, re-engagement, win-back, seasonal campaigns).
• Write clear, on-brand email copy across all stages of the player lifecycle.
• Configure and manage Klaviyo sending infrastructure to protect deliverability and sender reputation.
• Implement list hygiene practices (sunset logic, suppressed segments, cleaning rules).
• Set up A/B tests for subject lines, content variations, CTAs, and send-time optimization.
  

Data, Dashboarding & Performance Insights

• Build dashboards using Looker Studio, GA4, PostHog, or similar tools to track funnel performance, retention, and campaign impact.
• Provide recurring reporting with insights and recommendations for leadership.
• Analyze lifecycle funnel gaps to reduce churn and improve conversion.
• Maintain consistent tagging, segmentation, and UTM conventions across markets.
  

New Market Launch Support

• Create market-specific lifecycle segments and email tracks for each new city.
• Adapt lifecycle messaging for regional differences while keeping the brand voice consistent.
• Provide launch performance analysis and recommendations to support city growth targets.
  

Ongoing Maintenance & Workflow Documentation

• Perform weekly checks on data integrity, segmentation logic, and automation performance.
• Monitor integrations between Klaviyo, Shopify, site events, and internal systems.
• Ensure compliance with email/SMS regulations (CAN-SPAM, TCPA, GDPR-lite).
• Document naming conventions, workflows, segments, and logic to ensure repeatability as the team scales.
• Refresh and optimize automated journeys seasonally or during key launches (league seasons, new product campaigns, referral updates).

You'll be onboarded to the tech team organization. You will be part of a team and will communicate with them via Slack and Google Meet. Periodic 1-on-1 meetings will be held to ensure you are successful and have a productive and enjoyable experience.

• Hands-on experience with Klaviyo or similar lifecycle platforms (HubSpot, ActiveCampaign, Iterable, SFMC).
• Strong email copywriting skills with the ability to maintain a consistent brand voice.
• Experience building and optimizing lifecycle flows.
• Familiarity with A/B testing methodology and iteration cycles.
• Demonstrated ability to build dashboards and reports (GA4, Looker Studio, PostHog, Tableau, etc.).
• Strong understanding of email deliverability (domain health, sender reputation, spam filters, inbox placement).
• Excellent attention to detail, data hygiene, and QA habits.
• Advanced English level.
• Part-time: 10–15 hrs/week, increasing to 20–25 hrs/week during new market launches or setup phases.

• Experience with Shopify, UTM strategy, funnel analysis, or basic SQL.
• Experience scaling lifecycle programs across multiple regions or markets.
• Understanding of attribution, cohort analysis, or retention modeling.

Jetpacks! is a digital accelerator. We help companies reach new heights, together, by committing to working alongside them, unlocking the power or LatAm.
We strive at creating connections between people, data and technology to realize connected outcomes across the full lifecycle of the product and platform ecosystems.

We’re makers, builders and creators by nature, and we come to work every day to build experiences for some of the world’s most influential companies. We help businesses accelerate their digital roadmap, rapidly innovate, modernize their systems, enable their teams and optimize for continued growth.

We welcome our team members to show up as their authentic selves every day. Because this is so important to us, Jetpacks! is proud to be an equal opportunity employer.